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How working with me actually works

Most agencies will tell you about their "discovery sprint" and "design ideation phase." Here's what really happens — written so you actually know what you're signing up for.

  1. You get in touch

    Either through the free audit form or by emailing or calling me directly. Tell me what you're trying to do — even if it's vague. "I think my site is bad and I don't know why" is a perfectly good starting point.

  2. We talk for 20–30 minutes

    Phone, video, or coffee in person if you're in Chattanooga. The goal is for me to understand your business, your customers, and what you actually need a website to do. The goal is not for me to pitch you. If we're a fit, I'll tell you. If we're not, I'll tell you that too — and try to point you somewhere better.

  3. You get a fixed quote

    Within a few days of our conversation, you get a written proposal: scope, timeline, total cost, payment schedule. Fixed price, not hourly. If the scope changes mid-project, we agree on a change order before any extra work happens. No surprise bills.

  4. Kickoff and content gathering

    Once you've signed off, the first week is mostly me asking you for things — photos, copy, your existing brand assets, any examples of sites you like. The faster you get me content, the faster the project moves. This is genuinely the part most projects get stuck on, so I try to make it as painless as possible with a simple shared folder and a checklist.

  5. Design and build

    I'll show you the homepage design first as a real, working page — not a static mockup in Figma. You'll see how it actually feels on a phone and a laptop. We iterate on that until you're happy, then I build out the rest of the site to match. You'll get a preview link the whole time so you can watch progress and flag anything as it goes.

  6. Review and revisions

    Once the site is mostly built, you get a structured review pass. I'll walk you through each page, and you give me feedback. We work through revisions together — usually two or three rounds, depending on the project. This is when the site goes from "good" to "yours."

  7. Launch

    I handle the technical side of going live: DNS, SSL, deployment, redirects from your old URLs (so you don't lose any Google ranking you'd built up), Google Analytics and Search Console setup, sitemap submission. You don't have to know what any of that means — I handle it and confirm when it's done.

  8. 30-day post-launch window

    After launch, you get a free 30-day window for small tweaks and fixes. Real launches always surface a few "oh, can we change this one thing?" items, and I don't want you to feel nickel-and-dimed for those. After 30 days, ongoing changes either fall under ongoing care or get billed à la carte at a fair hourly rate.

Total timeline

For most small business sites: 2 to 4 weeks from kickoff to launch. Larger projects (member portals, custom integrations, e-commerce) take longer — usually 6 to 10 weeks. The biggest variable, honestly, is how fast you can get me your content.

Payment

Standard split is 50% to start, 50% on launch. For larger projects, we can do thirds. Invoices are sent through Stripe — pay by card or ACH, your choice. No long contracts, no automatic renewals, no fine print.

What if I want to leave?

You own everything from day one — the design, the code, the hosting accounts, the domain. If you ever want to take your site somewhere else, I'll help you transfer it cleanly. No hostage situations.

Ready to start?

Step one is the free audit. From there, we'll figure out together what makes sense.

Request your free audit